GREAT news as reported by Business & Leaders: http://www.businessandleadership.com/marketing/item/28726-guidelines-agreed-for-measu Standardised metrics for measuring mobile ads globally have been agreed by the IAB and the Mobile Marketing Association (MMA). The Mobile Web Advertising Measurement Guidelines, which were developed by the two industry bodies with the help of the Media Rating Council (MRC) and took more than a year to finalise, are designed to provide a framework to govern how ...

The Daily - The Future of Publishing?

Rupert Murdoch recently launched his new publication The Daily, an iPad-only magazine that hopes to offer readers "the best of traditional journalism" with "the best of contemporary technology". The Daily features many things we've come to expect from new digital publications such as interactive 360 degree photography, inline video, orientation-independant layout and navigation designed specifically for the tablet. It also has some new features like an audio version recorded with a professional ...

Upstart bring creativity to election

Election posters aren't normally the most inspiring of communications: logo, candidates mug shot and 'VOTE No.1' in a large ugly font. But a team of artists and writers calling themselves 'Upstart' are planning to bring some creativity and ingenuity into the medium over the course of the current campaign. They plan to achieve this by reinterpreting the spaces commonly used for displaying election campaign posters in Dublin City and are calling on all artists to submit work for this ...

Interactive Mirror

This is a patent pending touch capable mirror. The interactive mirror features proximity sensors, gesturing, and both nearfield and farfield infrared. Visit blog.LitStudios.com for more information.

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