Display ads offer a small space in which your brand wants to say a lot – grab attention, engage, promote, sell, entice a click through…

With so much to achieve, the best approach is keep it simple: a good base for any online display ad is a logo, a call to action and a succinct message to attract your potential customer’s eye and interest. This doesn’t mean, however, avoiding innovation. Be as inventive as you dare but keep it focused. Ensure a strong core message. Consider the media plan and, specifically, where your various formats will sit alongside what type of information on publisher sites.

Our recent display ads for the Actimel Winter Defence campaign simply shook and shuddered as if affected by chilly winds as the brand message and call to action prominently appeared. The banner very effectively communicating winter’s challenges while also grabbing the viewer's attention through unexpected movement.

Often, straightforward repetition is the most effective technique in a display campaign. Coupled with creative design and new formatting, this is true of our recent 'takeover' of the weather page on TV3.ie for Alpahrooms creates an undeniably powerful brand presence. Add to this a real-world element (a tally showing real-time Irish bookings) and you have all the makings of a highly engaging piece. No longer framgmented spots on a page, but the client 'branding' a popular site section.

Where publishers permit - full road-block and take-overs of popular homepages (please see our work with ) will ensure both brand recognition. Sprinkle in a reward-based engagement mechanic and click-through rates are all but guaranteed.