Make light of any situation

Projection Mapping uses one or more projectors to augment pre-existing physical objects and surfaces with still or moving imagery. As you might have already seen the results can be quite stunning on large scale surfaces like building facades, live theater and concerts such as the recent performance by the Pet Shop Boys at this year's Glastonbury.

While being very impressive it may not be necessary to have such a large canvas to achieve the wow factor. Using light and animation to enhance simple things like logos can really bring your brand to life. The applications for this technology are limited only by the imagination and we believe it is ideal for engaging users through branded experiences and is set to become a mainstream way to get noticed and get your message across.

Some great projection mapping examples:
Projection on Buildings
Scintillation
Sansula
Envision: Step into the sensory box
Nokia Ovi Maps - Interactive Projection Mapping
Miike Snow - Animal Music Video

Posted by Strategem on 2010-06-30 16:19:54

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