La Korrigane an artisanal brewery created a simple and expandable promotional idea. They invited 100 artists, graphic designers and illustrators to tell the story of the handmade beer by creating handmade newspaper adverts. They we invited to spent an evening at La Korrigane brewery and drew, by hand 100 adverts in a space provided on a collaborating newspaper while enjoy a few beers along the way for their trouble. The following day, the 100 copies of the newspaper were distributed in the newsstand outside of the brewery.

http://www.korrigane.ca/splash.html

Posted by Strategem Interactive Design Team on 2010-12-17 15:02:00

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advertising

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