Digitas France and Renault have launched Europe's first iAd showcasing Renault's Twizy electric vehicle. iAds can utilise all of the iPhone functionality to create engaging branded experiences. Apple estimate that the average time spent engaging with ad ad is more than 60 seconds. Not bad. Brands such as L’Oréal, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio are also signed up to use apple's advertising platform. iAd is not available in Ireland yet but with widespread smartphone adoption and Apple's release of iAd Producer a new wave of mobile creativity is imminent. http://www.youtube.com/user/RenaultZE?gl=FR#p/u

Posted by Strategem on 2011-01-14 11:25:10

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