Starbucks' New Star

The world's largest coffee company has unveilied a new logo and the design marks a milestone in corporate brainwashing.

As we can see, gone is the company name and any mention of its principal product: coffee. Instead, the unbordered, crowned siren logo stands alone, free from the bonds of reminding anyone what it means -an undeniable icon like the Nike "swoosh" or the Target target.

Here's the company's history in logo design,

"What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy," said Howard Schultz, CEO of Starbucks. "This is not just, let's wake up one day and change our logo."

Posted by Strategem Interactive Design Team on 2011-01-21 15:46:38

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