It might look like an out-of-this-world timepiece from a sci-fi movie, but this design concept by Jonathan Frey uses E-Ink technology that’s becoming commonplace today. Not only is E-Ink breaking sales records inside Amazon Kindles and other e-readers — it’s making its debut in watches as well. This two-display beauty uses E-Ink on both screens. The bottom screen shows its striped numerals over a sinister black background, while the top display’s day and date peek through a grid of ...

Mobile Advertising's in a Twizy

Digitas France and Renault have launched Europe's first iAd showcasing Renault's Twizy electric vehicle. iAds can utilise all of the iPhone functionality to create engaging branded experiences. Apple estimate that the average time spent engaging with ad ad is more than 60 seconds. Not bad. Brands such as L’Oréal, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio are also signed up to use apple's advertising platform. iAd is ...

Hockney's flowery iPad

Love David Hockney. Love the iPad. So his latest exhibition in Paris is right up our street! The Pierre Bergé – Yves Saint Laurent Foundation in Paris is currently displaying an exhibition of David Hockney's iPhone and iPad drawings. Hockney uses the Brushes app and his fingers to create his digital paintings. A series of iPads and iPhones display the artworks in the exhibition space. It's entitled Fleurs fraîches (Fresh Flowers) as Hockney will regularly refresh the installation’s ...

Seasons Tweetings from Strategem for Focus Ireland

Our bid to send some Seasons Tweetings seems to be working as #xmaseveryday is trending on Twitter in Ireland! Here at Strategem ilabs we’re so excited about Christmas and want to share some of our festive spirit with everyone this Christmas period. Today we launched a ‘Poll of the Twitterverse’ to see if people were looking forward to Christmas as much as us, posing the question ‘Do you wish it could be Christmas everyday?’ in aid of the charity Focus Ireland. Answering the question ...

Universal app on it's way?

It may not quite be a VHS versus Betamax battle for world domination but the fact that specific apps can only be used on specific devices is, as Gizmag recently state, the "one big obstacle is still keeping them from reaching their full potential". The Android/Apple rift has the double negative effect of disincentivising developers to create new apps and limits the choice available to consumers. But, a recently formed European research consortium last month started work aiming to deliver a open ...

Divergent thinking, Creativity, Collaboration, Education, Changing Paradigms

This video from Sir Ken Robinson is worth every minute. Watch it. It’s analogous to our need to change paradigms in communication thinking. The video may even change your life? By the time we leave school we have lost nearly all of our creativity (divergent thinking). And at 3 years old we are all at genius levels of creative divergent thinking, it just goes down hill after that! Scary. I love the reference “in school we call it copying, in industry it’s called collaboration” ...

Strategem Breakfast for Childline

Strategem host breakfast morning for the Cheerio's Childline Breakfast week 2010 After a long week our team managed to rise and shine an hour early for a special breakfast in aid of Childline which was held in our office on Friday 8th Oct. Staff were greeted on arrival by the delicious aroma of freshly baked scones & muffins accompanied by an assortment of fresh fruit, pastries,cereals (cheerio's included) & a variety of juices,teas & coffee's.Mouth watering to say the least ...

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