GREAT news as reported by Business & Leaders: http://www.businessandleadership.com/marketing/item/28726-guidelines-agreed-for-measu Standardised metrics for measuring mobile ads globally have been agreed by the IAB and the Mobile Marketing Association (MMA). The Mobile Web Advertising Measurement Guidelines, which were developed by the two industry bodies with the help of the Media Rating Council (MRC) and took more than a year to finalise, are designed to provide a framework to govern how ...

Jobs and Murdoch to launch digital newspaper

From BUSINESS & LEADERSHIP / 22.11.2010 http://www.businessandleadership.com/marketing/item/26813-jobs-and-murdo... Apple’s Steve Jobs and media mogul Rupert Murdoch have been collaborating on a new digital newspaper they have named The Daily which will be unveiled in the coming days. The newspaper - which according to reports combines "tabloid sensibility with broadsheet intelligence" - will become available as an iPad app. There will be no print or web edition of the ...

Ads OK say iPad users

Surely the iPad must be the most statistically analysed device ever. But the latest analysis will be music to advertisers ears. Nielson have once again studied users habits and preferences with a glut of percentages showing a younger age profile for iPad buyers opposed to the markets tablet alternatives. The results showed that tablets were passed around more than smartphones or e-readers. Nielsen figures suggest 46% of people share their tablet, compared to 34% of smartphone owners and 33% of ...

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