The success of both acquisition and retention marketing models are often centred on relationship and/or response management.
Electronic Response Marketing and Electronic Direct Marketing are quite simply a specialty here at Strategem. From creative concept through to delivery, monitoring and professional reporting, we deliver numerous campaigns every month for some of Ireland's leading brands.
This level of involvement in direct marketing affords you the reassurance that you are working with professionals who not only understand consumer behaviours when it comes to maximising open-rates and impact but also the technical and commercial expertise when it comes to accessing the best acquisition lists or segmenting your own data for bespoke and relevant communications.
Strategem develop bespoke response and direct marketing campaigns weekly. Depending on frequency of communications and the manner in which data is handled within a particular business, it may also be important to consider automated systems such as newsletter feeds and database-entry triggered responses.