Understanding where specific target audiences spend their time online is extremely important. More importantly is the understanding of exactly where and why audiences are most likely to engage with online display advertising and sponsorships.
We make it our business to stay informed via Ireland and Europe's leading online publishers to ensure that we have full sight regarding the popularity of both mainstream and niche publisher websites against various brand-specific demographics.
Only through understanding inventory on websites frequented by a target audience and statistics on various other consumption channels such as EDM and Newsletter seeding lists is it possible to create, negotiate and manage an online media plan based on very strict key performance indicators and focused on return on investment.
Because Strategem have in-house expertise in both online media creative and media planning/purchasing, we are able to professionally design strategies of desire that consistently deliver for our clients.
Put simply - we return results.