New website arena to house animated, dynamic information relating to the launch of Ballygowan 'B part of it' for Marie Keating Foundation. Our launch included a CMS system for client to update campaign information and relative links to Facebook where users can engage and 'B part of it' through our fusion of standard social networking tools and bespoke coded features. Initial reporting against the campaign indicates benchmark usage figures coupled with more than 5,000 Fan Page members within the first week of launch.