“Lets get talking about mental health.
Are you ready to start the conversation?”
See Change, the National Stigma Reduction Partnership and its 74 partner organisations wanted to roll out a month long national Green Ribbon campaign to get people talking openly about mental health problems in May 2013.
The campaign featured a custom-designed microsite and a social campaign that featured Facebook and Twitter content, an interactive Facebook app, and Ireland’s first Thunderclap campaign. More than 125,000 green ribbons were also distributed nationwide free of charge to spark a national conversation about mental health in boardrooms, break-rooms, chat rooms, clubhouses, arts venues, college campuses and around kitchen tables throughout Ireland.
This campaign succeeded to make the month of May synonymous with promoting open conversation of mental health by delivering high traffic to greenribbon.ie and growing a highly engaged community of Green Ribbon advocates.