Building on the rich history of Arthur Guinness’ legacy, Strategem iLabs devised the unique GUINNESS Masterclass Experience, the very first of its kind. Crafting a distinct identity, and devising the creative and technical communication channels from invitation to execution, Strategem iLabs ensured that all participants received a true Masterclass experience – an experience as smooth and enjoyable as a pint of GUINNESS itself.

“From the first communication I received I was intrigued, a most worthy and valuable experience. I have a new-found appreciation and respect for the Guinness brand and I look forward to leveraging the knowledge and assets in my market. Seriously well done to the GUINNESS Global Team” – GUINNESS Global Marketing Attendee